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Quay Light Group

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Nikolai Lobanov
Nikolai Lobanov

Psy Gangnam Style

The music video for "Gangnam Style" by South Korean rapper and singer Psy premiered on July 15, 2012 on the video-sharing website YouTube and was later made available to download digitally on October 19.[1] It was directed by Cho Soo-hyun and was filmed in Seoul in July 2012 over the course of 48 hours. In the video, Psy "pokes fun at the style of Seoul's Gangnam District, a flashy district known for its affluence, high rents, high expectations and a focus on the high-status lifestyle".[2] The video is currently the eleventh most-viewed video and the eleventh most-liked video on YouTube, as well as the 19th most-disliked. On December 21, 2012, the music video set a record for the first video to surpass 1 billion views on the platform.[3] It subsequently surpassed 2 billion and 3 billion views in June 2014 and November 2017, respectively.[4] On March 7, 2021, the video surpassed 4 billion views.

Psy Gangnam Style

Psy sings to the girl at a night club as people in various costumes walk behind them. He raps in a serious tone in an enclosed space, but when he says "You know what I'm saying" the camera zooms out, and it is revealed that he is actually sitting on a toilet with his pants down.[10] Psy, the girl and the group of people in costumes do the horse dance and strike a final pose. After a brief reprise of the dance duel, Psy says, "Oppan Gangnam style", and the video finishes with a cartoon graphic.

In a 2012 interview with The New York Times, Psy called Freddie Mercury of the British rock band Queen his biggest musical influence: "My lifetime role model and hero is Freddie Mercury of Queen. His songwriting skills, I cannot even approach, but his showmanship, I learned it from videos. I'm No. 1 in the U.K. right now, so if I have any chance to go there, I want to meet Queen and to tell them how much I got inspired by their music."[119] Psy also revealed that the one celebrity he wants to meet most is the American actor Tom Cruise,[120] who helped popularize "Gangnam style" on Twitter and tweeted whether Psy would "make a good future co-star Gangnam Style?".[121][122]

If you have not yet seen Korean rapper Psy's viral "Gangnam Style" music video, please skip the rest of this post and head straight after the jump immediately to watch it (you'll thank us later). For the rest of you, you we direct your attention to today's "Man of the Week" style analysis on WWD, which is dedicated to everyone's favorite air-pony rider. 041b061a72


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